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The AI Dilemma: 7 Principles for Responsible Technology

Generative content creators. Self-driving vehicles. Predictive analytics. Data collections. In the right hands, they’re beneficial to all. In the wrong hands, they amplify human bias and harm vulnerable people.

The AI Dilemma is a practical guide for decision makers and the rest of us, to realizing the extraordinary potential of artificial intelligence, while reducing its risks. Its 7 principles draw on Juliette Powell’s research at Columbia University, on a wealth of real-life examples, and on emerging regulations like Europe’s AI Act.

Four principles address the risk, secrecy, bias and data misuse that distort the outcomes of AI systems. The other three stand up for accountability, diversity of thought, and creative friction. The authors contrast the perspectives shaping AI’s future: Engineering, business, government, and social justice. AI is a mirror to humanity: it is forcing us to confront our worst and become our best.

“ You will not find wiser, more careful, more caring guides to this brave new world than the two authors of The AI Dilemma.” – Amy Edmondson, Professor, Harvard Business School; author, The Fearless Organization

“Powell and Kleiner have created a must-read for all living in this disruptive moment.” – Ron Dembo, author, Risk Thinking; CEO, RiskThinking.AI

"This thought-provoking book shows what it takes to restore trust in our institutions and digital infrastructures." - Dorie Clark, author, The Long Game; faculty, Duke University Fuqua School of Business

“With the benefit of Powell and Kleiner's clear-eyed explanations, we may yet avoid the mistakes we made with the Internet and pretty much every technology before it.” -- Douglas Rushkoff, author, Survival of the Richest

“I am learning so much, and it is challenging some of my preconceived notions.” -- Om Malik, writer & partner emeritus, True Ventures

Juliette Powell is the founder of Kleiner Powell [KPI]. As a technologist and strategist, she works at the intersection of business, responsible AI, and culture. Art Kleiner is a writer and editor, focused on management, scenarios, and strategy. Powell and Kleiner are on faculty at New York University.